India’s smartphone revolution led to the rapid adoption of online gaming across demographics. Not only are there more homegrown game developers, but user appetite for local games is also on the rise. Here are the top trends in the sector.
India’s economy might be slowing down, but its online gaming industry is going through a boom never seen before. Riding on the mobile and internet revolution sweeping the country, online gaming now cuts across ages and socio-economic groups.
Nearly 60 percent of India’s online gamers are below the age of 24,according to industry estimates. Young internet users have a higher propensity to play online games, especially on mobile devices.
Overall, there are about 300 million online gamers, according to the All India Gaming Federation. “The evolution of digital and online gaming models is leading to a surge in the number of online gaming players over the last couple of years,” AIGF states.
Most gamers in India are introduced to online gaming by their friends, family or peer groups, and they indulge in the activity to relieve stress and improve social interaction, revealed a separate study by KPMG-Google.
Online gaming revenues are growing at 22 percent annually, and the industry is estimated to reach Rs 11,400 crore by 2023. That is nearly 3X growth from 2014 when revenues stood at Rs 4,400 crore. There areabout 250 million game developers in the country, up 10X from 2010 when there were just 25 million.
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